Friday, October 20, 2017
Let me preface this post by saying that I loathe self-promotion and I'm not exaggerating. I've never been any good at it, and consider it to be degrading - almost on the level (or sub-level) of prostitution.
Now that I've got your attention (not to mention your enthusiasm) I'll proceed with Zazzle and my new store.
I chose the name Catnip Cabaret simply because no one else had it. Many Zazzle store owners seem to incorporate the popular (but sorely over-used) word "vintage" - - which I dislike almost as much as self-promotion.
Big Bertha's Vintage Attic. Grandma Bloomer's Vintage Basement. Aunt Petunia's Vintage Garage (I made these names up just as examples).
I'd never heard of Zazzle until a few years ago and never gave it any thought. Quite recently, however, I discovered that anyone (within reason) can open a Zazzle online store. Zazzle provides all the products and deals with customer service and shipping.
The Zazzle store owner designs his/her own store and chooses the products they want to sell.
There's only one "catch":
you have to personally create the designs on all your products - - either using your own artwork or using copyright-free designs.
It took me many weeks to design my products, not to mention many more weeks seeking out public domain/copyright-free artwork and images.
Creativity and patience are definitely required.
Many Zazzle store owners take the easy way out and use a feature called "Quick Create". This enables you to take one graphic or design and blast it onto 50 or 100 different products all at once.
This method of creation is indeed quick, but their products generally look like hell (amateur and shoddy).
I have over 1,000 products and designed each one of them individually. They may not all be perfect, but I put some thought and creativity into them with a personalized touch.
The store owner then sorts his products into categories, and can also put them into collections.
Zazzle sets the prices for the products (and unfortunately Zazzle is rather pricey).
The store owner chooses the royalty that he/she wants to receive. I chose 12 per cent for each item.
That means if an item sells for $100, I get 3 cents (I'm being grimly sarcastic).
One lady on the Internet claims that she was able to "buy a small house" with the money she made from her Zazzle store. Of course, she didn't mention if it was a doll house. Or a gingerbread house. Or perhaps she only made the money for a small down-payment on a tiny house. Who knows.....
I'm not in this for the money (although I'd like to be). I'm in it for the adventure of doing something that I never previously thought of trying. I don't know how long I'll last.
You can open as many Zazzles stores as you want - there's no limit. If I stick with this (which is very "iffy"), I'd eventually like to open another store that features only posters and artwork.
One more thing. You have to promote your own store - - Zazzle doesn't do it for you. So, if you don't constantly advertise and blab about your store nobody will know it exists.
There are a number of infuriating "glitches" which I don't like about Zazzle - and which initially irked me enough to abandon my store for several weeks - but I've decided to reopen and plod on.
One glitch is that the settings on my storefront keep mysteriously changing by themselves. I only want my "categories" and "collections" to show. Today I looked at the store and they had photos of ALL my products (1,000+) listed alphabetically. It was enough to scare anyone.....
Also, sometimes my "collections" mysteriously disappear. Today my "Floral" collection has vanished.
Oh well - for better or worse, here's the link:
the link is also (somewhere) in the sidebar
While I'm on a roll, the link to the store irks me. Sometimes it works - other times it shows an advertisement and the top part of my storefront is cut off.